Eating sushi at silhouette in downtown austin congress and 8th
At Room Day Stage with @rrodrigo - it’s lunch time!
laptop Battery dead no plug nearby :(
(More were discussed, but here are the big 10)
10. Pretend to have been following their blog for months, years…
9. Spam them!
8. Treat Bloggers like journalists.
7. Don’t treat bloggers like journalists.
6. Send them irrelevant pitches (ala direct mail) without reading the content of their blog.
5. Set unreasonable expectations: “I need you to post this by 3pm today.”
4. Make posting links and media difficult by not providing links or embed codes.
3. Don’t limit their content by moderating them without having a PR person approve content
2. Don’t attribute appropriately.
1. Don’t invite them to a session at SXSW and deny them an opportunity to talk about themselves.
Join this session on the Facebook event page (search: SXSW Conversation - 10 Easy Ways to Piss Off A Blogger)
This session was amazing! I was able to gather really relevant information about social design. I’ve somed up some key topics:
How do you get people to do what you want them to do in an online social arena? And how do you encourage good behavior?
1) Tie Behavior to Identity: Ebay does a good job of doing this by ranking users (key: social network is the ones doing the ranking, makes it relevant)
2) Give recognition: Digg used to have a “Top Diggers” (until they took that feature down because it was creating negativity with people trying to digg everything to get to the top - not nice)
3) Show Causation Netflix is a great example of showing causation, to get the users to do what they want you to do. They keep telling you “rating movies will give you better recommendations” … same with Pandora.
4) Leverage reciprocity: Give someone value, they value you back. Example: LinkedIn, give someone a recommendation, chances increase of them reciprocating. (Reciprocity is correlated to causation.)
Check out http://meebo.com/sxsw for live, in-session discussion notes.
I brought my laptop, but forgot my pen.
I didn’t want to invite bloggers to a session and not have them talk about themselves.
— R. Bhargava (session facilitator) for Core Conversations: 10 easy ways to piss off a blogger.
Social Design Strategies session was AWESOME!! I’ll post updates on http://befitt.tumblr.com later. Off to next session…
